Finance & banking
Risk, regulatory reporting and the operational data that sits underneath both.
Independent data consultancy
Data that people can actually use.
We migrate, model and govern the systems your organisation already runs on - then help you see what they are telling you. Practitioner-led, based in Warwickshire.
2021
Founded in Warwickshire
20+
Years’ hands-on data craft
7
Service lines, one practice
G14
G-Cloud listed supplier
Cyber Essentials PLUS
G-Cloud 14 listed · Company no. 13791456
The practice
A small team that still does the work.
iDatamaze was founded in 2021 by Srinivas Lakkireddy after two decades in data engineering, Oracle estates and large migrations. We stayed small so clients speak to the people who write the SQL.
Integrity
We will tell you if the data cannot support the claim. That conversation is cheaper at the start.
Craft
The people you meet write the SQL, the models and the runbooks. Boutique on purpose.
Clarity
Plain language. Named owners. Definitions written down. If we cannot explain it, it is not finished.
Stewardship
Your data stays yours. We design for handover, not lock-in, and we treat access as a privilege.
Services
Seven lines. One way of working.
Cloud, models, security, insight, quality, applications and measurement - always in that order of honesty: data first, theatre never.
01
Cloud data
Move the estate. Keep the meaning.
Migrations, warehouses, lakes and pipelines - planned around the data you cannot afford to lose.
02
AI & machine learning
Practical models that stay in production.
AI models, machine learning and automation for UK organisations - built in Leamington Spa on clean data, with an owner, and a way to tell when they are wrong.
03
Cybersecurity
Protect the data, not just the perimeter.
Threat detection, identity, encryption and incident response - aimed at the data you are required to keep safe.
04
Data insights & strategy
See the business as it actually is.
Catalogues, models, dashboards and the questions behind them - so leaders are not arguing over whose spreadsheet is right.
05
Quality assurance
Trust the number before you act on it.
Tests for pipelines, models and applications - so a silent wrong figure does not become a public one.
06
Web & CRM
The front door, connected to the books.
Sites and CRM that talk to your data - not another island with its own version of the customer.
07
Digital marketing
Spend that you can follow to a result.
Campaigns and content with the measurement designed in - so you know what moved, not just what shipped.
How we work
Listen, map, build, hand over.
We do not sell a methodology with a trademark. We do the next honest step, in a language you can take to a steering group.
- 01
Listen
We sit with the people who live the problem. Systems, constraints, politics, the question behind the brief. No workshop theatre.
- 02
Map
Sources, owners, grain, quality, risk. A picture of the estate you can argue with - and then agree.
- 03
Build
Pipelines, models, controls, the application if it is needed. In slices you can see, test and stop.
- 04
Hand over
Runbooks, catalogues, named owners. We leave knowledge behind, not a retainer you cannot leave.
Sectors
The same craft, different rooms.
We are not a vertical factory. We are useful where the data is heavy and the questions are real.
Public sector
G-Cloud 14 listed. Case data, performance, and services that have to stand up to scrutiny.
Healthcare
Patient, operational and research data - with security treated as a design constraint, not an add-on.
Telecoms
Network, usage and customer data at a volume that punishes a sloppy model.
Retail & commerce
Stock, demand and the customer - in one place, in time to act.
Technology
Product analytics, platform data and the plumbing growing companies outrun.
Education
Student outcomes, funding and administration without a second set of books.
Automotive & manufacturing
Supply chain, quality and plant data that has to match the shop floor.
Insights
From the work: Fabric, pipelines, dashboards, AI agents.
Capacity bills, silent failures, near-live refresh, Power BI, Tableau, BigQuery, Oracle and GDS. Written the way we say it on a call.
Quality
Silent failures: watermarks, vacuum, and pipelines that look green
The job succeeded. The number is still wrong. That is the expensive kind of failure.
Analytics
Near-live data without setting the compute on fire
Every extra minute of freshness has a price. Most boards do not need ten seconds. They need a number that is still true at 09:00.
Analytics
Power BI and Tableau: tricks that stop a dashboard lying to a room
The visual is the last step. Grain, relationships and a filter that nobody sees do more damage than a colour palette.
Cloud data
BigQuery slots, Oracle dictionaries, and the queries that quietly mint invoices
On-demand bytes, idle PX, and a dictionary nobody reads. Three ways to lose money while the dashboard stays green.
AI models
AI agents on models that change every quarter
An agent is a loop with tools. If the model, the prompt and the data all move, you need a harness more than a demo.
Practice
Migration, process flows, and the insights a board can actually use
We have done this for public and private clients. The pattern is the same: catalogue, grain, a path you can roll back, then a dashboard that uses the new meaning.
In their words
What it is like to work with Sri.
These are from people who hired the work, not a marketing panel. We have left them largely as they were written.
“Sri provided data analysis services and was an excellent contractor with a high technical ability. He has extensive experience in Oracle and large data-set migrations, solutions analysis and data catalogues.”
“I was impressed by Sri’s ability to deal with even the toughest projects effortlessly. He has great skill in handling data science work in Python. I strongly recommend him - a pleasure to work with.”
“Proactive and fully committed is what comes to mind. I was impressed by how quickly he understood the task and shared his expertise. A true asset.”
“I have always found Srinivas hard-working and dedicated. He works largely unsupervised through complex tasks. Nothing I have presented him with has seemed to daunt him.”
Questions
Straight answers.
If yours is not here, write. We would rather a short honest email than a long form.
We are a UK data consultancy. The core of the work is migration, integration, engineering, analytics and the security around it. Cloud platforms, models and applications sit on that foundation - we do not start with a tool and hunt for a problem.
Cyber Essentials PLUS G-Cloud 14 AWS · Azure · GCP Oracle estates
Tell us the problem. We’ll tell you if we can help.
A short conversation is usually enough to know whether this is a two-week discovery or a longer piece of work. No pitch deck.