Integrity
We will tell you if the data cannot support the claim. That conversation is cheaper at the start.
About
A consultancy you can put a name to.
iDatamaze is a practitioner-led data practice in Leamington Spa. We were founded to do the work that large programmes lose in the middle — the catalogues, the migrations, the models that have to run on a Monday.
The firm
Founded in 2021. Built on twenty years of craft.
Srinivas Lakkireddy spent two decades in data engineering before incorporating iDataMaze Limited — Oracle estates, large-set migrations, catalogues, Python, the unglamorous work that makes a dashboard honest. Clients still call him Srini. That is fine.
Janaki Priya Lakkireddy joined as director in 2024. The practice is still small on purpose. When you write, you are not routed through a sales layer. You are speaking to the people who will do the work, or decline it.
We are based at 11 Dormer Place, Leamington Spa. We work across the UK, on site when a room is needed, remotely when it is not. Public-sector teams find us on G-Cloud 14. Commercial teams find us the old way: a referral, then a conversation.
How we hold ourselves
Four things we will not trade away.
Craft
The people you meet write the SQL, the models and the runbooks. Boutique on purpose.
Clarity
Plain language. Named owners. Definitions written down. If we cannot explain it, it is not finished.
Stewardship
Your data stays yours. We design for handover, not lock-in, and we treat access as a privilege.
What we believe
Data work is a craft, not a campaign.
A lot of the industry sells transformation. We sell a path through a specific mess: a warehouse that cannot be trusted, a migration that has already slipped, a model with no owner, a board pack that argues with itself.
The work is definitions, tests, pipelines, access, and the conversation that says “this number is not ready.” Tools change. That conversation does not.
We are vendor-neutral. AWS, Azure, GCP, Oracle — we will use what you already have unless it is actively in the way. We would rather a boring platform that runs than an architecture diagram that does not.
At a glance
- Legal name
- iDataMaze Limited
- Company number
- 13791456
- Registered office
- 11 Dormer Place, Leamington Spa, Warwickshire CV32 5AA
- Assurance
- Cyber Essentials PLUS · G-Cloud 14
- Directors
- Srinivas Lakkireddy
Janaki Priya Lakkireddy
Tell us the problem. We’ll tell you if we can help.
A short conversation is usually enough to know whether this is a two-week discovery or a longer piece of work. No pitch deck.